株式会社ガイア - GAIA Corporation -

According to the preliminary accommodation statistics released by the Japan Tourism Agency on March 31, 2026,

the total number of overnight guests in Japan in February 2026 declined by 3.5% year-on-year to 46.25 million, marking the ninth consecutive month of decline.

One of the main factors behind this trend is the significant decrease in visitors from China due to geopolitical tensions, resulting in a more unstable tourism environment overall.

■ GAIA RESORT Achieves Record Performance Despite Market Headwinds

Amid these challenging conditions, GAIA RESORT recorded its highest-ever occupancy rate in February 2026, continuing its strong and stable performance.

👉 Official Website

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■ Strength in a Diversified Inbound Market

At GAIA RESORT, approximately:

• 60% of guests are inbound travelers
• 40% are domestic Japanese travelers

The inbound segment is well diversified, with visitors primarily from:

• Europe
• The United States
• Taiwan
• Other Asian regions

This balanced composition minimizes dependency on any single market, making the business resilient even during declines in specific regions such as China.

■ Resilience Through the Albergo Diffuso Model

GAIA RESORT operates under the Albergo Diffuso (dispersed hotel) model, where the entire community functions as a unified hospitality system.

Learn more on our official site:

👉 https://gaia-resort.net/

This approach enables:

• Distributed demand across multiple locations
• Flexibility for diverse travel styles
• Deep integration with local culture and community

👉 Resulting in a structure that is less vulnerable to external market fluctuations

■ The GAIA Group’s Integrated Business Model

The GAIA Group maximizes regional value through the integration of five core business divisions:

■ 1. GAIA Development

Development and revitalization of vacant houses, villas, and regional assets

■ 2. GAIA Estate

Real estate acquisition, management, and asset circulation

■ 3. GAIA Resort

Hospitality operations and tourism experiences

👉 https://gaia-resort.net/

■ 4. GAIA Foods

Connecting food, agriculture, and local culture

■ 5. GAIA Planning

Project design, consulting, and strategic development

■ A Circulating Regional Economy Model

These business units function as an integrated cycle:

👉 Development → Real Estate → Hospitality → Food → Community → Reinvestment

This creates not just tourism, but a sustainable regional economic ecosystem.

■ Integration with the “ZAO Wellbeing Forest Concept”

At the core of the GAIA Group lies the:

👉 ZAO Wellbeing Forest Concept

This initiative integrates:

• Welfare
• Healthcare
• Tourism

to transform tourism into long-term engagement:

👉 Visitors → Repeat Visitors → Community Members

■ The Future of Tourism: From Quantity to Quality

This latest data highlights that tourism is highly sensitive to external factors.

However, the key to sustainable growth lies in:

• Who visits
• How they experience and stay

👉 Shifting from “volume” to “quality-driven tourism”

■ Conclusion

While the national number of overnight stays is declining,

GAIA RESORT continues to achieve record-breaking occupancy.

👉 https://gaia-resort.net/

This success is driven by:

• A distributed hospitality model
• A diversified inbound strategy
• An integrated business structure

GAIA Group will continue to develop innovative tourism models that contribute to sustainable regional growth.